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Affiliate marketing is one of the most common ways to make money online and there are millions of people all around the world with their own affiliate marketing schemes that they hope will make them some serious dough. However, it is only a few of those people that actually make affiliate marketing work for them, due to the competition out there. In essence, affiliate marketing might look like an easy way to make money online but in reality, it isn’t. It is still hard to sell anything these days, especially when you have a number of other people promoting the same product and essentially competing with you.
Here are a few tips for creating a successful affiliate marketing campaign.
#1 – Choose A Great Product
When it comes to creating an affiliate marketing campaign, there are a lot of things that you need to think about but most of all, you need to think about the product that you are promoting. There are so many products and services out there that you can promote via affiliate marketing but to be honest, a lot of them are pretty poor. If you head over to Clickbank or a similar website, you will be inundated with products that you can promote on your own website but usually, a lot of them will be exceptionally poor.
There are a few ways to choose a great product with one of them being to try the product yourself first. Sure, this might cost you a few bucks to start with but it will help you to get to know the product better and will allow you to better communicate the message with your potential customers. You can also spend a good amount of time shopping around the affiliate marketing websites to try and find the best product. Looking at things like reviews usually helps here.
Remember, there are a lot of affiliate products that aren’t advertised on affiliate websites like Clickbank and instead, tend to be featured on the authors own website. This is a great advantage as usually, the products tend to be of a better quality and you can be sure that less people are promoting the product too.
#2 – Choose A Product That Fits Your Audience
One of the most fundamental things to think about when building a website is to think about your audience. A lot of niche websites already have their audiences worked out for them in a way but you can always delve deeper into it than that. Think about who will really be visiting your website and what they might actually want. Take into account the gender and age of your visitors as well as their interests. Did they sign up to your mailing list on your website? Are they happy to be told about products and services? How much do you think they have to spend on products online?
All of these questions need to be answered if you are going to choose a product that will fit your audience and lead to the greatest conversion rate.
#3 – Hire A Copywriter
Most affiliate marketers will have some kind of landing page for their product or alternatively, will communicate the message via email to their list. If this is the case, you need to really sell the product and there is only one way to do that, by hiring a copywriter. You might think that you know enough about the product to really sell it but there is no substitute for a professional copywriter. Sure, they are going to cost you a fair bit but if your campaign converts at a much higher rate (which it usually will) then it has been well worth it for you.
Copywriters have a way with words and a good one can sell almost any product through written language. You just need to make sure that you actually hire a professional for this job. Don’t go looking on Digitalpoint for a copywriter and try and find a decent one for $10. You need to have a good budget and be prepared to shell out for this.
#4 – Choose A Product With A High Commission
There is nothing worse in affiliate marketing than choosing a product where you won’t receive much per sale. If you know your average conversion rate and the amount of visitors you are getting to your landing page each month, you can then determine how much money you will make by looking at the commission available from your product. If you have 5000 visitors a month, with a conversion rate of 2%, you will sell 100 products a month. If you are selling a product that costs $50 and getting a commission of $45, you will therefore make $4500 per month, not bad.
However, let’s say that your conversion rate, traffic and product price are exactly the same, only you receive just $30 commission per sale, you will then only make $3000 per month. That’s a $1500 drop so you can see how important it is to choose the right product with the highest commission.
Conclusion
These are just a few tips to help you to make a success of your affiliate marketing campaigns, but to make a real success will usually mean the combination of a lot of factors. A good landing page, a high amount of targeted visitors, a good product and a good price. All of these things are hard to do which is why so many people fail at affiliate marketing.
Great affiliate marketers will think outside the box and offer something that their competitors aren’t. They might present it in a unique way or hire a better copywriter, whatever it is, you need to make sure you stand out as like I said, there are millions of affiliate marketers all around the world.
