The holidays are upon us, and this year, much like in the years prior, the shoppers are about to go mad. It’s the season of giving, and everyone is scouring the internet for amazing presents for their families and significant others. Needless to say, this is your golden opportunity to cash in on the holiday cheer, while also improving your store’s ranking in the competitive industry.
Instead of doing what you always did and hoping that people will choose your store to purchase Christmas gifts, you should focus on creating a strong Christmas-centric marketing strategy that will boost your brand’s visibility during the biggest shopping spree of the year. Here are the top five tips that will help you increase your traffic just in time for Christmas.
Research holiday-specific keywords and terms
With Christmas right around the corner, people are once more starting to type Christmas-related phrases into the search box in hopes of finding potential gifts for their loved ones. Now, your website might be doing great keyword-wise already, but that doesn’t mean that you shouldn’t hop on the holiday SEO trends in hopes of driving more traffic to your website. Quite the contrary.
Start by researching keywords and phrases relevant to your niche (and of course, Christmas) that people are using to find products and services via Google Trends – these phrases will serve a multitude of purposes on your website, all in the hopes of improving your position in the SERPs. With that said, it’s time to start weaving these phrases into your overarching content marketing strategy.
Focus on a Christmas content strategy
The keywords and phrases you discover have many a role to play on your website. Serving as excellent topics for your blogs is one of them. The other might be their vital role in positioning your blog posts higher in the SERPs (Search Engine Results Pages) through seamless and meticulous implementation throughout the body of the article. What’s even better, there are numerous content types you can create with these keywords.
Articles revolving around your products and holiday deals will be your main traffic source, but you can also leverage the power of optimized infographics, creative product descriptions, and comprehensive shopping guides for maximum visibility and improved rankings across the online world. Lastly, don’t forget to use this amazing content to fuel your email marketing strategy with useful information the customers will appreciate.
Optimize every landing page
Landing pages are a must during the holiday season. They are your gateway to a whole other shopping demographic looking for a deal they are ready to pay for right now. This is a unique opportunity to optimize your new landing pages and existing ones with keywords relevant to the Christmas shopping spree. Needless to say, this is a time-consuming task you need to expedite if you are to secure your rankings leading up to the big day.
Creating landing pages and optimising them shouldn’t feel like a cumbersome task if you’re using smart diy SEO software that will help you improve keyword integration and your website as a whole by suggesting changes on the spot. Be sure to make good use of all of your landing pages by optimizing their content and headings, simplifying the shopping experience, clearly articulating the value of the products, and establishing credibility with relevant certifications from influential sources in the industry.
Boost your ranking with AMPs (Accelerated Mobile Pages)
Shoppers from all over the world are increasingly consuming online content via their handheld devices such as smartphones and tablets. Mobile traffic is on a perpetual rise as the modern customer is increasingly surfing the web on the go, bookmarking products, and even making mobile purchases in apps and on well-optimized websites. Needless to say, you should take advantage of AMPs to appeal to the smartphone demographic and attract them to your website.
If you don’t, your competitors sure will. Accelerated mobile pages serve the purpose of clearing your website of needless clutter, and thus improve load times for mobile users while providing a seamless browsing experience on small, handheld devices. If that’s not enough, Google loves websites that enable AMPs, and use them to boost your rankings.
Improve site speed and performance
Speaking of a seamless browsing experience and a quick, responsive website, there is always room for improvement, especially when such a large customer pool is at stake. Keep in mind that every one-second delay in loading time equals to 7% lower conversion rates, aside from hurting your reputation in the eyes of all relevant search engines.
Make loading time one of your top priorities. Cut the clutter and stick to a seamless, transparent design. Make every page easy to navigate and optimize every image so that it can load quickly, and properly. Finally, you can use your Google Analytics tool to analyse site speed and find weak points you can improve immediately.
With the holiday season well under way and Christmas right around the corner, the time is now to step up your SEO game and optimize your entire online presence for maximum engagement. With these five tips in mind, you should have no problem making this Christmas your most profitable season to date.