When you look at the big names from your industry, it might seem like they had it easy because the times were different or that their rise to the top was less complicated. However, you know that these are all excuses and that to reach the top and stay there, you need a lot of hard work and dedication.
Besides that, you also need sound strategies, and of course, this doesn’t mean that you won’t make a mistake or two but the important thing is that you always strive to find the optimal solution. So, here are some strategies that were successfully implemented by big brands that might be useful for your business as well.
Relying on content
In the online world of business, content is king. It is what draws in your customers, introduces them to your offer, and sometimes also what makes them go through with the purchase. If they see a video, blog post or an infographic they like, they will share it with others spreading awareness about the brand’s products and services and this is what big companies leverage.
What you can do to make the content trendy is to do some research about popular keywords and different SEO solutions to steadily create a long-term connection with customers. If your efforts are correctly focused, your website will rank high on search engines. So, to achieve this and increase your website traffic and sales rates, hiring an SEO specialist might be a good start to make your content both uniquely creative and SEO optimized.
Naming brand ambassadors
Although people connect with objects such as cars and jewelry, there is nothing that can beat a close human relationship. Large names in the business know that they don’t stand a chance if people see them just as giant corporations. This is why they found ways to make their businesses more humanized and personal in relation to their customers.
Brand ambassadors turned out to be an efficient solution to those problems. Those individuals are not untouchable objects or ideas, they are real people with influence in the online world who already love your brand. The biggest benefit is the honesty: there is no need for them to pretend they are thrilled with your products and their online followers can recognize and appreciate this honesty. This is exactly what makes your brand more appealing.
Making themselves available
Before things went digital, sales strategies and marketing were different since the brick-and-mortar stores were widespread but big companies have understood the necessity to make themselves available in the digital world as well. Nowadays, you can find goods online, such as quality oilfield equipment, that was harder to come by, and have it delivered to your company’s doorstep.
This means no more paying astronomical sums to local dealerships and transporting drills, rods, and large pieces of sensitive equipment to a site. E-commerce has become so widespread that once they hear about a product and they don’t find it online, people are seriously chocked. This is why e-commerce is a strategy you need to embrace if you are planning on joining the big league.
Engaging with customers
As mentioned, brand ambassadors are an excellent element to a brand’s strategy to raise awareness about its products and services but what stands behind brand ambassadors? Well, social media, of course. But there is more to social media than brand ambassadors since this is a wide playground that can be utilized in numerous ways.
For instance, organizing a whose-picture-is-the-best contest can both raise awareness and help engage with customers because they would be posting images of themselves with your products. Not only will you increase your fan base but you may also be inspired to implement something new based on your fans’ ideas. However, the crucial thing is that you need to respond to all comments, both positive and negative, which means you need to have a team, as many big brands do, that would make sure that all comments are adequately and promptly answered.
Implementing affiliate programs
Regardless of their size, large brands have a way of making each customer feel valued and respected and one of the manners to achieve that is by introducing an affiliate program. The inspiration behind it is that the loyalty of return customers is rewarded in some manner, either with a discount or with free products.
What you need to do is to first come up with a functional structure and decide on the elements such as the number of points, levels, and ultimately, the reward. Maybe this program is a one-time thing and perhaps you want to make it permanent – these are all the things you need to decide to make something that would work. Once you have covered that, it is time to leverage the power of social media and prompt people to share and get others involved.
This is an overview of some strategies that big companies found effective and perhaps you can implement them in a similar form to your business. However, what’s most important is that you assess well what would work and in which format before you apply it because each business is different. And now, it is time to put your game face on and aim for success!