How Many Backlinks Should A Website Have?

How Many Backlinks Should A Website Have?

Understanding backlinks has been a bugbear for millions of web site and business owners for the past two decades. It is a learning curve where once you think you have a grasp for the whole link out link in idea, it gets turned upside down by the main search engines. Why do back links matter? How many backlinks should a site have? Do you need to build them yourself?

Backlink quota and building links that link back to your website can be a tedious prospect. The first aim of any backlink campaign is to achieve a web page ranking for a key word or key word string. Depending on the heightened popularity of that word according to keyword search volume, the competition could be great or very minor. Or you could be very lucky and find a niche keyword which provides traffic but is less competitive.

Rank factors are of course not limited to only a backlink count, there are over 200 different algorithms that form a page rank total that would see your website pages climb into top positions. However, backlinks are perceived, due to the way a user would get around the internet, to be the factor with the highest percentage value.

Building A Backlink Campaign

It isn’t possible to have a competition unless you know who your competitors are, to evaluate the competition requires tools that are far removed from just simply using the naked eye to ascertain who is in first, second or third position for a key word or phrase. Backlink research tools allow for a valuation that ascertains how many backlinks a page has incoming, where they are from. For instance; from which power website, which domain extension – is it an education website, knowledge based or a poorly written mass hosted blog?

How Many Backlinks Should A Website Have?

Using backlink tools either yourself or via an SEO expert will enable you to discover what your competitors are actually doing to rank in the first five results of a search engine. Without this knowledge you are wandering around blind. Start a campaign putting the best foot forward. Once you have this information you will then understand backlinking better and how many backlinks your website should have.

Is There Quality Backlinks Or Links Rated Higher?

It is wise to have backlinks coming in from a wide variety of sources, Educational websites, knowledge engines, questions engines, directories, publications but also from those considered lesser entities, such as fan blogs. Quality comes about by the way of DA and PA, it is the modern form of the generalised Pagerank system developed 20 years ago. DA = Domain Authority. PA = Page Authority.

Pagerank was presumed to be dumped some time ago, replaced by two new terms and formats that SEO professionals believe lays the path to backlink success. Rated from 0 to 100, a page or a domain has this secret number which many try to unravel and provide a calculated percentage to. If you have a backlink from a page or domain rated highly this gives gusto to your backlink campaign.


Gain backlinks from trusted websites

From high traffic websites

Ensure links are within content

… and AHREF linked from relevant keywords

Gain links from sites that do not openly accept them


Sitewide links in navigation bars

Obviously paid for links

Networked (link farm) site links easily discovered by search engines

Swapping links is generally good but can be a negative

Avoid sites with many links in pages

So How Many Backlinks Does Your Website Need?

There are graphs presented from within Google / Bing Webmaster tools and other applications that show how many backlinks a website, your own or competing, has over a duration. Some can have millions of backlinks added in a week or month, others may only increase by a couple of hundred. Search engines judge the addition of backlinks on a qualitative note.

Too many too quickly and it may be spam, low quality and numerous, again spam. While it is recommended that you never actually stop building backlinks to your website, there has to be some sense to the link building so you do not get caught out for being spammy in a rush to attain first place in results. This in itself could see your website worse off, drop down or drop out of search completely.

You can rank one of your pages for a keyword in search with just a couple of links. Though this may be for a very low traffic keyword. These can still attract sales but few over time. To rank for the higher keywords in your domain and area of operation, will require research into competitors. If your rivals have 50 x 65% to 85% Domain Authority backlinks and 35 x 45% to 55% Page Authority backlinks, you can estimate that you may need a similar amount to rank alongside them.

On Page SEO vs The Backlink

Backlinking campaigns are not easy to do on your own, even for SEO experts it is a concept that takes time which is why a budget is required to match the results. Linking back to a website for a higher ranking is not the be all and end all though. There are plenty of ways to ensure on page SEO is at a maximum, work carried out which can compliment attaining backlinks. Such as:

Ensure internal links are required

Let every page be fond within three clicks from the home page

Use do follow and no follow appropriately

Place keywords in titles, headings and throughout articles

Replace or merge duplicate content

SEO Results And How Many Backlinks?

The answer is simply gauge how many links your competitor has, their quality and go out and make similar progress or ensure you outdo the competitor for quality every step of the way. You may need 10 quality backlinks, 50 , 500 and so on. Until you begin researching your competitor’s backlinks you won’t actually know how many backlinks your website should have. Aim to build backlinks from quality sites which have existing traffic and social presents in your niche.

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