Before there was social media there were communities of message board users and chat rooms. Social media is not new, message boards simply got presented a little differently and enabled an SMS response. Throw in a little tangent for the subject of a site, all business, pet related, news, dating or general like Twitter and Facebook that can contain sub communities and social media marketing for small businesses gets a whole new outlook.
How To View Modern Social Media Accounts And Their Importance
The difference between a social media site like LinkedIn and Twitter and Facebook is that one is solely aimed at business relationships and the latter is for both businesses and people. Each enable a company or person to set up their own mini hub, which attracts their friends to do likewise and in turn these people are viewed as customers when they join or interact with a business sub community.
The ability to respond easily, tag people and other company accounts, use hash tags for promotional purposes or to start a trending key phrase is phenomenal. Power exists within social media to affect change, next week, next month even within the next two minutes. If you are yet to have an account on social media, instead relying on internal support desks, shying away from your public you really are missing out on the enormous potential offered by small business social media marketing in the new age of customer interaction and company visibility.
Social Media Marketing for Small Businesses
Not only can you have your own profile on these high traffic and highly stick networks but the tools behind the scenes enable you to interact with your customer base, garner new custom, advertise for free or paid format and reach out to many thousands and millions of more people. Just by tagging Donald Trump… imagine if he actually replied and he does sometimes.
Before you set out making use of a social media account for business it is worth understand why you wish to and who your target market is. Most wouldn’t give it a second thought but Youtube people are not the same as Twitter people. LinkedIn people are vastly different to Pinterest people and rarely are Facebook and Twitter users ever seeing eye to eye.
You need to discover which market is more beneficial. You can of course run several accounts and use one piece of software to create any campaign or write a response but each takes time to develop, culture and grow, especially when you have to follow other accounts, add updates, news and snippets, answer questions, retweet or tag back or even more followers.
Setting Up Social Media For SMEs
It takes the same amount of time to set up a social media account across all websites but as they vary a little in dashboards, a pro would certainly get it done more efficiently. You need to consider your messaging, the accounts purpose, the look the account will have, design and what you will enable, support, questions, feedback or just have a newsfeed.
From your profile you can add a link to a website, pin a particular post, add telephone numbers and other contact information. All of which can be used as a NAP for Google Business display. Whether you manage one account or several there is software that will allow you to curate all content, issue it all at once, manage responses and even delay posts until a particular date.
Which Social Media Network Should A Small Business Choose For Marketing?
Social Media Marketing for Small Businesses has to be planned, simply because your costs for such development and set up is much smaller than others. It is time that if doesn’t create more customers, present your company in a better light or bring more money in will see you having to rethink your initial social media strategy. Which network should you choose?
Facebook: 1 billion users, most countries, comes with stats and enables you to pay to advertise. Now only paid ads but paying to further the reach of your own posts. The demographic is varied and its associated chat app is great for support led enquiries. Posts can be longer here with more information.
Twitter: Limited to 160 characters, and a little bit more these days, display photos of products locations and use tags to attract searchers. Follow customers, attract new, tag people and other businesses, events and news items. Again, you can pay to display or further tweet reach. With under 350m visitors a month it is still a website to include in your social media plan.
Pinterest: A quirky set up that can be best explained as a visual book marketing site. Pin images of your own, from other accounts, from websites in your own sections for other people to subscribe too. It takes a little getting used to but otherwise is very popular among the young. It’s visual and using viral imagery your message can travel a long way.
Instagram: Another visual social media site, it enables businesses both small and large to interact with others via videos and images uploaded. Popular with those under the age of 30 it has an app like most which ensure people can be glued to the network and alerted with every update. Hashtag advertising is interesting.
LinkedIn: A different aspect for a business to consider is not simply that of attracting new business, but that of enabling new relationships. Either with manufacturers, brands and executives or attaining new staff. LinkedIn ads allow you to spread your unique content further while building connections based on the six degrees- the fact that everyone in the world is already related in some way to everyone else.
Whichever social network you choose to set up a new account within, have a plan and strategy. Understand your customers and the potentially new and where and how to find them. Set up an account accordingly and begin to market. Many social media sites can be used as a symbiotic website, indeed in tandem with your website and actual business activity too. You are five minutes from your first social media marketing for small business success story.