How To Write Great Blog Content

These days, everyone seems to have their own blog. A lot of people are opting for the free blogs like Tumblr and WordPress, but more and more are also setting up proper blogs with the aim of eventually making money with them.  This presents a huge problem, there are a lot of people doing what you’re doing. If you are thinking of creating a blog about SEO, Cooking, Apple, Travel…anything, it has already been done a million times. So, how do you stand out from the crowd and make sure that your blog is the place to visit?

The answer, make sure that your content is better than everyone else’s. Sure, everyone might be running their own blog these days but in reality, a lot of the blogs out there are total rubbish and you could write better content with your eyes closed. However, a lot of the blogs out there are also brilliant and will require a lot of thought if you are going to beat them. Here are a few tips for writing great content for your blog.


Keyword Research

How To Write Great Blog Content
Google Keyword Tool – A great place to start for any blogger.

Ok, let’s start off with the basics. Keyword research is an important part of any blog. You are going to want people to visit your blog so if you’re writing a piece of content, it makes sense to write it about something that people are loooking for. The thing is, a blog post can be anything. It can be an answer to a question, a personalised view of something or even an informative article. This means that there is a whole lot to write about but if no-one wants to know about it, then its pointless as you will get no visitors.

It doesn’t matter whether you are really doing any other SEO on your blog (although you should be), you should make sure to do at least a bit of keyword research. Use tools like Googles Keyword Tool to check what people are searching for and what you might be able to write about. Perhaps people want to know how to do something that you know how to do or are looking for an answer to a question. If this is the case, give it to them. And put those social share buttons on your site too!


Create A Catchy Title

Blogs work much the same as newspapers. A catchy headline is what is going to prompt people to click the link and take a look at what you have to say. As well as this, a lot of titles for blog posts have already been done a million times. You need to be more inventive and come up with something fresh, unique and interesting that people are going to click on.

Of course, blog posting is a little different as you also have to bare SEO in mind. However, I think it is possible to do both. Let’s say that you were writing a post on how to learn Photoshop. You could call your post exactly that “How To Learn Photoshop”. How many other people do you think have written blog posts with that title? Tonnes.

Instead, why not call your blog post “Learn Photoshop In 24 Hours Guaranteed” or “Want A Photo Of You And President Obama? Lets Learn Photoshop!”. As you can see, these are just ideas, but they are catchy and also have your main keywords in there too.


Include Links

How To Write Great Blog Content
HTML example of a link in a blog post

Now, a lot of people don’t do this and this is wrong. If you are writing a blog post and using information that you have obtained elsewhere, you should be quoting it and giving links back to the original source.

As well as this, if you are mentioning specific items or websites, you could always include a link to them if they are relevant to the post as you will be helping the visitor out. Not only is this good for the visitor,  but it can also be good for SEO.


Create Controversy

People love controversy so if you have an opinion about something that is likely to create it, write a blog post about it. It might be hard to do this if it is what you’re setting out to do in the first place so I guess what I’m really saying is don’t be afraid of expressing your opinion.

Anything that creates a debate or generates a different opinionated response is good in the world of blogging as it will attract attention and more people will read it and bring others with them.


Don’t make your post too long

A blog is not an essay, so don’t make your post too long. Most blog posts these days are between around 500 and 1000 words and this is plenty. Even 300 words is good in some cases if you can say what you have to say. Basically, you shouldn’t really have a set number of words in mind when you’re writing your post, just let it come naturally.

Although don’t go crazy with it and make it 5000 words.


Get your facts straight and grammar correct

How To Write Great Blog Content
Always make sure to “research thoroughly”

There is nothing worse than a blog post that has inaccurate information and even worse, spelling and grammar mistakes. A few spelling and grammar mistakes are not really going to be a problem but if you have a lot of them, it is not really going to create a good impression on the reader.

Spellcheck your blog posts before they go live and make sure that there is nothing really wrong with them.



Basically, good content can be anything. It can be an image, a video, an article or anything else you can think of. It can be 30 words or it can be 10,000 words. You need to know your target audience and need to create your content with them in mind.

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One Comment

  • I supposed if your content is too SEO optimized, google may view it as unnatural that may not be given more weight than others with the same thought. That’s why some novice sites rank first than others that are well optimized.

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