One youtube SEO guru gave me a good tip on increasing your website's SEO. You can google the keywords for your website and see what comes up in the search terms. Then use those words in your website and blogs. For example, if you are selling natural hair care products, you can google those words and see what comes up. If the keywords "natural hair care product tips" or "natural hair care product help" comes up, then use these as your tags and key words. This worked well for me.