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Question Do headings still play a big role in SEO ?

Super Mike

Super Mike

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#1
In 2017 do you still consider headings to be a vital part of your overall on-site SEO ?

I would assume h1 is still massively relevant, h2 also used to play a significant part but does it play as big of a part now we have so many other aspects clouding the basics ?
 
O

Optimize

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#2
Without a doubt, there is still weight in title and H1 especially in less competitive marketers and long tails. Id say h2 isn't one that is as obvious but it still plays a role, especially for long articles where the headings can make a big difference to how an article is targetted.
 
Mr Lucky

Mr Lucky

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#3
I think these days they may well be important (not so much for keywords) in the way Google analyses the content and recognises a coherently put together article with clearly labelled sections and subsections.

I have also noticed that the distinction between actual SEO and useability is blurred a bit, in that as we know Google now tracks behaviour.

If a person lands on your page and sees a whole wodge of text, they may well just bounce away (even if the info is god). If theye see clearly laid out headlines, subsections etc. they are more likely to stay on that page and actually read it and maybe see what other good stuff you have on your site.

I've noticed this from checking out my competition where I see pages that are inferior to mine on the same topic, but are laid out in way I previously would have called dumbed down, e.g. prolific use of big bullet points. Wikihow as good example of how to grab peoples' attention and get them to read the page, even though the content is often a bit amateurish and simplistic.
 
Last edited:
DaviSP

DaviSP

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#4
HI and H2 still play a major role in seo. Content is becoming more and more important ranking factor and H1 and H2 tags are the ones that define the content in the website. So their value has not diminished.
 
RjMaan

RjMaan

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#5
Yes, title and headings play an important role in SEO. The google uses them to check what the article about.
 
J

JohnyPaul

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#6
I think Google likes it. Its a symbol of well organized website .I have never created a website without headings and i follow all small things for a better seo friendly website.
 
onebasemedia

onebasemedia

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#7
Yes, definitely headlines play a major role in seo as it defines the website's content to the viewer as well as Google.
 
EthanR

EthanR

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#8
For better SEO ranking H1 and H2 tags plays a vital role. Targeted Keywords must be there in H1 and H2.
 
Bradwell

Bradwell

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#9
Yes, putting important keywords closer to the beginning of a title does help SEO. SEOmoz's ranking factors survey agrees, as do other sources.
 
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