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Does removing the breadcrumbs from mobile e-commerce site affect organic SEO?



New Member
I've come across a number of online retailers that don't feature the breadcrumb trail on their mobile site, but do have it on desktop. I was wondering whether there is a reason for this and whether removing the breadcrumbs from mobile has a negative impact on organic SEO?



New Member
Breadcrumb helps users to navigate better the site, as well as search engines to discover/index pages.
When implemented, it also makes the URL in the SERP shorter and easy to read tush it has a higher chance to be clicked on.
In my opinion, having it implemented without errors can only benefit both users and your site, I would never remove it from the desktop or mobile version of my website.


Staff member
Are they being "hidden" with CSS or physcially removed ? If a breadcrumb is useful then you should try and retain it, but I also understand sometimes it's just another element which fills up real estate on a small screen.

Removing breadcrumbs entirely for mobile, could have a knock on effect since we are now in the era of mobile first indexing.


New Member
Actually, breadcrumbs can do to improve your SEO:
  • They can point keywords to certain pages while helping search engines to see how one page relates to another on your website.
  • Improve your website’s internal linking structure, Allows Google and other advanced search engines to understand which pages are interconnected.
  • This can facilitate more users browsing your website’s inner pages.

So i think deleting breadcrumbs is not s good option since E-commerce websites are huge ones.

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New Member
Yes, because breadcrumbs improve user experience of your website.

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