Domain dilemma

[Tomdhu]

I have been running an ecommerce domain that comes out consistently in the top 3 of Google search for the optimum words for a specialist product.
I have just been able to secure another domain name which is much better because it contains the product name in the name of the domain. The name of the new domain is only 9 characters so its really neat.
Question is …. if I create auto redirection form the old site to the new domain, will it be detrimental to the old site's rankings because the divert will result in a 100% bounce rate?
Or is there a better way to go about using the new domain?
Tom

 

[Community]

Hi Tom,

It depends on the current live site really, all domain migrations should have an audit before and after to ensure minimal effects, making sure all 301 redirects are in place and not stacked, making sure all linked references around the site files, database, posts, pages etc are all replaced with the new domain etc.

If done properly there should be very little effect, but it's an easy task to mess up so proceed with caution and take appropriate measures before taking the plunge.

 

[Jennifer Neon]

According to me, it might have more consequences. For example, if your current domain name is A.com and you want to switch to B.com than it might affect your brand awareness as your audience know you by the previous name the new domain will have low authority and might take time for you to regain your PA and DA score.