If you are looking to improve the Facebook traffic, then you have to create relevant posts regularly. Your post should be catchy and related to your business. Keep it short and attractive. Use some attractive photos. After posting content, share it on different platforms. The regular post will give you extra benefits.
If you want to use Facebook to drive traffic for free, you’ll need to understand how your audience behaves so you can give what they want. Facebook Insights provides data on the performance of your page. First of all find the Content that’s Working and present it to your audience, engage with them, make your sole purpose to satisfy them then surely results will follow.