Link building is definitely still effective in 2018!
My most effective strategy is a mixture of tactics, these include:
- Create content evergreen worth linking to
- Guest blogging
- Broken link building
#1 - create content worth linking to
Here’s what you need to do.
- Analyze your competitor’s content
- Create better, more engaging content
- Promote your content
#2 - Guest Blogging
Guest blogging is a great way to gain quality backlinks if done correctly.
Before you even begin guest blogging, you need to have a goal in mind. This could be to drive more traffic to your website.
If this is your goal, then you have to target blogs that will send relevant traffic to your website. There’s no point in targeting an audience that isn’t relevant to you.
Before you write a guest post for any website, you need to:
- Research and understand the blog's audience
- Research the types of blogs that get featured
- Research the types of blogs that get shared the most
- Once you know and understand who the blog's audience is, it’s much easier to create content that will relate to that audience, increasing your backlinks and traffic.
#3 - Broken Link Building
I love this tactic, I love it so much I wrote about it on Moz.
One of the most effective ways to build backlinks to your website is to find your competitor’s broken backlinks.
Read: https:// moz. com/blog/how-to-build-backlinks-using-your-competitors-how-broken-pages