I've been thinking about starting a new blog that would cater mostly to mobile browsing and pretty much everything relating to it including smartphone tips, information, freebies, apps, etc. I was wondering if it was possible to target mostly smartphone and tablet users, since I assume they will be the target audience of my blog anyway. Are there any differences with marketing to mobile browsers rather than desktop ones? Or would it be better to just apply standard marketing practices and hope for the best? Should I know of any tools or sites that would serve better for smartphones and tablets over desktop computers or laptops?