Google My Business, how important is it ?

[PickAcard]

Is google my business really any good ?
My Analytics tells me 6800 clicks on my website in the last 28 days. But (see attached picture1) Google my Business insights is saying only 46 people went to my website via the business listing out of the 1,52K activity. So approx 1480 people clicked on the business ad, had a look at opening times, pictures etc then left without actually looking at the website?

 

[Community]

Typically visits via Google maps/business listings are more localised and more targetted so are more likely to convert. But that isn't the only advantage, if you are included in map listings and/or branded searches for Google business listings its yet another bit of real estate you've taken up in the search listings.

The more real estate you can cover the more likely your site will be clicked or phone will ring over your competitors.

Business listings, organic search ( normal top 10 ) and PPC ads all have their advantages, all can provide different ways of someone reaching you. There are no disadvantages in saturating your target market in my opinion.

Have you reviewed the my business analytics to see what search queries are being landed by the business listing ? Are they related ? do they offer value to the visitor ? Is there something you can do to enchance your listings to get those visitors to convert ?

 

[PickAcard]

I’m just puzzled why only 44 out of 1500 click over to the website .

 

[Community]

I’m just puzzled why only 44 out of 1500 click over to the website .

There isn't, there is 1500 photo views, that doesnt correlate to a user actually looking at your listing as such. It just means someone has searched for your brand or a phrase, and one of your photos is being displayed either in a 3 pack, or in the knowledge panel within that search result.

If the users are not clicking your knowledge panel with that many impressions then it's either not being effecient of the search that is getting all these impressions may not be relevant. What other insights does your GMB have that you could use to identify the search phrases and try and work out how the impressions are being created ?

 

[mollierhodes]

When searching for a business on Google you may have noticed the small profile on the right that appears; that is Google My Business. So, it is very important to have an accurate Google My Business profile. The biggest advantage is the effect that Google My Business has on local searches. Google also processes this information into a detailed Map of the individual locations, allowing users to compare travel locations, distances and times.

 

[carpetcleaningdublin]

Hi

I think google my business is pretty risky. I was contacted by few SEO agencies from India, offering me mad seo rankings for close to nothing. I told them i am not interested but they could not accept it. Within few hours i received few bad reviews. In 10 years of business i was reviewed 5 times. I contacted google to complain but i was told that if the review is not racist or sexual, they can`t do a thing. I think this is mad. People from India reviewing companies in Ireland

So it can affect you negative big time. You could build up a nice business only to receive 50 bad reviews and you are out

Carpet Cleaning Dublin

 

[Nati]

‘Localizing’ your website means including your city, county or region name naturally throughout your site. For businesses with several locations, this could involve creating separate pages or Content Hubs for individual locations.
Ensure your site features on citation sites and online business directories. Not only will this help customers find your business, but featuring your company’s name, address, phone number and website URL (NAPW) on citation sites and adding extra information to business directories will help improve your search rankings.
Claiming your Google My Business page is a a key step towards helping your business display on important Google services, such as local search results and Google Maps.

 

[Bullet]

A GMB is vital for a brick and mortar business. Geo-tag your images and make sure they're unique. Google doesn't like stock images and post quality content once a week. Reviews are essential as well, the more, the better.

 

[bracknelson]

If you want to show up in Google search results and Google maps searches, next to online reviews, the second most important factor that consumers take into consideration when searching for a local business is near to their location.
By simply creating a Google My Business listing and completing the verification steps, your store location will start to pop up for local searches. This is a great benefit that allows users to instantly see how close you are to their location.

 

[Harry Martin]

If you want to show up in Google search results and Google maps searches, next to online reviews, the second most important factor that consumers take into consideration when searching for a local business is near to their location.
By simply creating a Google My Business listing and completing the verification steps, your store location will start to pop up for local searches. This is a great benefit that allows users to instantly see how close you are to their location.

Google listing will help in local search but is there need of backlinks and what will be the strategy to appear in the first page and get clicks can you give some tips


Thank You.

 

[Alexhales33]

What is a Google My Business Page? Google My Business gives you the capacity to list your business area on Google Maps and nearby indexed lists. You can show significant data about your business, including the opening/shutting times, contact subtleties or a connect to your site.

 

[ClimbHigh]

Your Google My Business listing is likely to become even more important as Google seems intent on monopolising and in the near future, monetising the service. They have already carried out a trial run over in the States. The folks at Bright Local have taken a look at what's on the horizon here: Search Brightlocal dot com for a post entitled "Google My Business Pay To Play Webinar" Whether or not we end up having to cough up £50 a month to be in with a chance under any new regime, it is well worth optimising that listing and getting yourself listed in Bing Places and Yahoo local too. Another thing to be aware of is that your listing now has slots where you can enter information about your services and products with prices. These do not boost your ranking; whether you use keywords or not, but they do provide another opportunity for clickthrough to your website and therefore can aid conversion. It is only a few weeks since the mainly USA focussed Local ranking Factors Report 2020 was compiled and initial conclusions released by Darren Shaw of Whitespark. His presentatation can be found on the Whitespark website if you simply search for Local ranking factors Report 2020. It's about 6th down the results page now. It's quite a useful reference point for this discussion. I have tried to summarise what I think came out of the study (to which Susan Hallam of Hallam Internet in Nottingham contributed). However I won't post a self promotional link (because i have only just signed up) unless someone is interested and requests it.
One of the most interesting aspects is the increasing importance of reviews and the growing need to combat listing name keyword spam by competitors. Spamming keywords in the title is still effective but completely against Google guidelines, so don't do it. It is thought to be (if I remember correctly) the second most powerful factor in improving rankings for your GMB listing. So it seems a lot of the agencies that were asked to participate in the survey said they were doing a lot of anti spam work and having a lot of success in getting the spammy listings demoted. I hope that post helps one or two of you asking questions.

 

[Harry Martin]

Google Business Account is important for local search but there also other local businesses. so what should I do to appear on first on the right corner for profile....link build should be Strong or contents what you suggest?

 

[pavman123]

You might want to 301 or 302 redirect that photo to your website mate, that photo gets around 1,48K views while your website gets 46

 

[VaneSSa098]

Google My Business is essential for Local SEO as it enables your business listing to appear in local search results for queries specific to your products or services. Even broad queries with large search volumes display local results in the three-pack, and this is something small business owners can capitalise on.

 

[alexson]

Is google my business really any good ?
My Analytics tells me 6800 clicks on my website in the last 28 days. But (see attached picture1) Google my Business insights is saying only 46 people went to my website via the business listing out of the 1,52K activity. So approx 1480 people clicked on the business ad, had a look at opening times, pictures etc then left without actually looking at the website?View attachment 146

Thanks for your valuable post. You way of explaining is very good.

 

[Subhodip]

Google My Business can prove to be a handy tool for you if you want to make your presence felt in the SERP. This tool can be beneficial in the following ways:

• Traffic through Google Maps/ Business listing is generally localised. Hence, they can help to increase conversions.
• You’ll be taking over an ample space in the SERP and be more easily noticed.
• It’s a free tool, and it can help you in your branding.

So, in my opinion, using Google My Business can do little harm but provide fruitful results.

 

[Ramasmith]

Yes, Google my business is very important because it make easier to search people to your business.