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Google My Business, how important is it ?

P

PickAcard

New Member
Is google my business really any good ?
My Analytics tells me 6800 clicks on my website in the last 28 days. But (see attached picture1) Google my Business insights is saying only 46 people went to my website via the business listing out of the 1,52K activity. So approx 1480 people clicked on the business ad, had a look at opening times, pictures etc then left without actually looking at the website?
FBE4DCB4-9024-44DB-8000-3414E33E1667.png
 
Community

Community

Administrator
Staff member
Typically visits via Google maps/business listings are more localised and more targetted so are more likely to convert. But that isn't the only advantage, if you are included in map listings and/or branded searches for Google business listings its yet another bit of real estate you've taken up in the search listings.

The more real estate you can cover the more likely your site will be clicked or phone will ring over your competitors.

Business listings, organic search ( normal top 10 ) and PPC ads all have their advantages, all can provide different ways of someone reaching you. There are no disadvantages in saturating your target market in my opinion.

Have you reviewed the my business analytics to see what search queries are being landed by the business listing ? Are they related ? do they offer value to the visitor ? Is there something you can do to enchance your listings to get those visitors to convert ?
 
P

PickAcard

New Member
I’m just puzzled why only 44 out of 1500 click over to the website .
 
Community

Community

Administrator
Staff member
I’m just puzzled why only 44 out of 1500 click over to the website .
There isn't, there is 1500 photo views, that doesnt correlate to a user actually looking at your listing as such. It just means someone has searched for your brand or a phrase, and one of your photos is being displayed either in a 3 pack, or in the knowledge panel within that search result.

If the users are not clicking your knowledge panel with that many impressions then it's either not being effecient of the search that is getting all these impressions may not be relevant. What other insights does your GMB have that you could use to identify the search phrases and try and work out how the impressions are being created ?
 
mollierhodes

mollierhodes

New Member
When searching for a business on Google you may have noticed the small profile on the right that appears; that is Google My Business. So, it is very important to have an accurate Google My Business profile. The biggest advantage is the effect that Google My Business has on local searches. Google also processes this information into a detailed Map of the individual locations, allowing users to compare travel locations, distances and times.
 
carpetcleaningdublin

carpetcleaningdublin

New Member
Hi

I think google my business is pretty risky. I was contacted by few SEO agencies from India, offering me mad seo rankings for close to nothing. I told them i am not interested but they could not accept it. Within few hours i received few bad reviews. In 10 years of business i was reviewed 5 times. I contacted google to complain but i was told that if the review is not racist or sexual, they can`t do a thing. I think this is mad. People from India reviewing companies in Ireland

So it can affect you negative big time. You could build up a nice business only to receive 50 bad reviews and you are out

Carpet Cleaning Dublin
 
N

Neetha

New Member
I think there are so many benefits of using google my business for your website like:

  1. It helps to show up your website in Google Maps Searches
  2. Helps to earn the trust of Customers since it helps to allow customers to know more about Your Business
  3. Star rating helps to boost your business and also its traffic, sales, etc
  4. Helps torRank higher
  5. Website engagement increases
  6. Its a kind of free Google Advertising
  7. It also helps you to stand out from competitors
 

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