Hidden Content in Div class on competitor website

[LaurenceKay]

Hi Guys first post.

We have just moved website software so now going through and making a big push and learning on the way.

I have been comparing with alot of higher-ranking competitors and noted one on compare search had alot more content which i couldnt see on the page.

I have looked at the source and seen this code ( i have edited it abit)

[TABLE] [TR] [TD]<div class="product-list-item-bottom-wrapper">[/TD] [TD][/TD] [/TR] [TR] [TD][/TD] [TD] <div class="product-list-item-stock">[/TD] [/TR] [TR] [TD][/TD] [TD] <div class="stock-message stock-message-sm" data-control="stockMessage" data-control-role="stockMessage">[/TD] [/TR] [TR] [TD][/TD] [TD] <script data-control-role="embeddedState" type="application/json">{"stockMessage":{"id":1,"internalName":"In Stock","displayName":"In Stock","descriptionHtml":"\u003cp\u003eItem is available for ordering, we have enough items in stock.\u003c/p\u003e","templateMarker":"in-stock","priority":2,"allowOrders":true,"preferAmongVariants":true,"useSmartTargeting":false,"useDueDate":false,"stockStates":[0,10]}}</script>[/TD] [/TR] [TR] [TD][/TD] [TD] </div>[/TD] [/TR] [TR] [TD][/TD] [TD] </div>[/TD] [/TR] [TR] [TD][/TD] [TD][/TD] [/TR] [TR] [TD][/TD] [TD] <div class="product-list-item-bullets">[/TD] [/TR] [TR] [TD][/TD] [TD] <ul><li>Bullet point 1</li><li>Bullet point 2</li><li>Bullet point 3</li></ul>[/TD] [/TR] [TR] [TD][/TD] [TD] </div>[/TD] [/TR] [TR] [TD][/TD] [TD][/TD] [/TR] [TR] [TD][/TD] [TD] <div class="product-list-item-description">[/TD] [/TR] [TR] [TD][/TD] [TD] <p> 74 approx world product description for all there front page products here </p>[/TD] [/TR] [TR] [TD][/TD] [TD] </div>[/TD] [/TR] [/TABLE]


In Short this isnt displayed on there home page but is getting picked up in the scans So i guess google will be picking it up as content?

If its beneficial and white hat how do i go about doing this as not fully understanding/

 

[pavman123]

Bullet points "product-list-item-bullets"

It's nothing but a TD knows as a table, I don't see how a table with a specific class will improve rankings, all I know is that Google loves bullet points on-page and will give a little search boost when it comes to rankings, this is from my personal experience and also on music production-related blog, of course, all websites can be different, depending on role of the website. Blogs in specific do well in bullet points and numbering paragraphs.