How best to retain SEO when moving URL

[mattconnors428]

Hi,

I am building a new website on a different url than the exiting one, what is the best way to retain the SEO that the current website has with Google?

I was thinking of using 301 redirects but is there a better option?

Any help / suggestions would be appreciated.

 

[Community]

301 redirect is the best option, Along with specifying in search console that the site is merging/moving, you'd need to have both domains verfied in search console to do so.

But yeah 301's are what you need to do to give yourself the best chances of existing ranks moving across, bear in mind though that there is no certainty that it will carry across, branding or moving domains shouldnt be taken lightly.

 

[aliciaaddison]

When moving a URL, ensure you use 301 redirects from the old URLs to the new ones and update your sitemap with search engines. For a seamless transition without losing SEO value, consider consulting with Impressico Digital. They specialize in maintaining SEO rankings during site migrations.

 

[John_Collinson]

Using 301 redirects is indeed the best option for retaining SEO value when moving to a new URL. Additionally, make sure to update all internal links, inform Google of the change through Search Console, and keep your site structure and content as similar as possible to maintain rankings.

 

[bangalorewebguru]

301 Redirects: Implement 301 redirects from the old URLs to the new ones to preserve link equity and ensure users and search engines are directed to the correct pages.

Update Internal Links: Update all internal links on your site to point to the new URLs to avoid broken links and improve user experience.

Update External Links: Reach out to websites linking to your old URLs and request them to update their links to the new URLs, if possible.

Notify Google: Use the Change of Address tool in Google Search Console to inform Google of the URL change and speed up the re-indexing process.

Monitor Traffic and Rankings: Keep an eye on your site's traffic and keyword rankings after the migration to quickly identify and address any issues.