How to get our product photo in 'related searches' drop down menu at the bottom of serps

[zaralouise1]

Hi,

When I search for a generic product such as 'nursery furniture sets', at the bottom of the serps there is 'related searches'. Above those are some drop down menus that are also 'related searches' but they are a load of photos of products that are related searches. When you click them, you can search by brand or particular nursery furniture set.

How do we get a product photo in the 'related searches' at the bottom of the serps please? Is this not rolled out to the UK yet? Or is it to do with product schema markup?

Thanks so much

Zara

 

[bracknelson]

Put keywords in the file name, alt text, and product content that surrounds the image on the website. Consistency is key. Google will be more confident in placing your image at the top of search results if you reinforce your image description.