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Question How would duplicate content on two different domains effect our SEO, if we own both of them?



New Member
Hi there,

So the company I work for owns 3-4 companies all over the World in different names, with different website's and domains. All in the same industry of insurance.

I'm working on their blog content and need to know how posting the same blog post on 2 of these websites, will effect SEO?

Is this a wise move? Because of Google's updates and algorithm changes is it now sophisticated enough to believe we are copying one company's content and restrict the other's duplicate because of it?

Does Google know we own both websites, even though they are completely different domains and in different countries? Can we tell Google this information?

From my understanding we should create different blog content for each website because Google sees them as different companies and even though we own both of them, there's no way to prove this to Google and we will be penalized for duplicated content. And for the sake of quality over quantity we should avoid duplication?

My manager wants to be able to save time and resources by using content we already have on one of our other websites.

Please can someone with expertise in SEO help with this query. Any information would be helpful. Thank you!


New Member

I'm working on their blog content and need to know how posting the same blog post on 2 of these websites, will effect SEO.
Yes, it will be seen by search engines as duplicate content. If it's only one page it shouldn't be a huge problem, however, the pages are likely to not perform as well as they could. The best option would be writing two different blog posts. If that isn't possible I'd suggest implementing the canonical tag pointing to one of them, depending on which site you want to push or is more important business-wise. This will solve the dupliate content issue but the page with the canonical tag implemented will be disregarded by search engines.
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