If your rankings and traffic are not improving, the first thing to check is your keywords. Are you targeting the right ones? Sometimes, we aim for highly competitive keywords, making it hard to rank. Try focusing on long-tail keywords with lower competition but good search intent.
Next, analyze your content. Is it truly helpful and satisfying for users? Google loves content that answers a query clearly and directly. If visitors leave your page quickly, it signals to Google that your content isn’t useful enough. Improve readability, add real value, and structure your content better.
Also, technical SEO matters. Check your site speed, mobile-friendliness, and indexing issues. If Google can’t properly crawl and index your pages, they won’t rank. Use Google Search Console to find and fix errors.
Lastly, backlinks still play a huge role. Are you getting quality links from relevant sites? Poor or spammy links won’t help. Focus on authority backlinks from trusted sources.