In terms of traffic for Google SEO rankings, what according to you is better?

[Technomine]

Hey, I had a quick question. I was planning to publish a long form content. In terms of traffic for Google SEO rankings, what according to you is better?
1. Publishing one long form whitepaper as a blog?
2. Part of direct web-page content publishing?
3. Have smaller snippets as a blog?
4. Webpage with an opt-in form to the longer whitepaper?

 

[ClimbHigh]

The first question is who do you want to read this material?
Second question: what form will be most useful to the reader?
Thirdly how are you going to promote that?
From the tone of the question I get the feeling that this is a new website. Am I correct?

 

[Subhodip]

A long-form content plays a key role in your website’s success. Make sure you are following the right strategy to use an adequate number of backlinks and sharing the content on social media to get more engagement. For better Google SEO rankings, I will definitely suggest you opt for publishing one long-form content as a blog.

Conduct keyword research, use Google Analytics to check how your competitors are doing and using to get better views. Set a proper marketing plan and you are good to go!

 

[bracknelson]

Third one is a better option.