Yes, I concur with
@laurenhayward. But to what you have said I will also like to add some points to develop a successful strategy for building a thriving backlinking campaign.
Some key points are:
- Discover the keywords you already rank for:
Find keywords you already rank and keep them as your prime focus. At first, it may look to you that I'm talking to you because keywords are by and large considered a part of On-Page SEO.
The reason for this revolves around the following points -
1. Ranking on the SERPs without backlinks just on the basis of relevant keywords is the biggest achievement you can have attained.
2. If you offer valuable and quality content in front of the Search Engines you eventually receive high-quality backlinks from good websites.
3. As you have earlier mentioned earlier about
yes this is a necessary thing to do. But after that, you should do further research on your rivals as that will you understand and clear the following questions:
What keywords are they using that is helping them to seek a better rank?
What is their meta information?
What is the difference between your content and their content?
4. Go for guest posting. Try to approach pages that have good authority and accept content from authors. This will help you to gain some quality backlinks from trusted sites.
Thank you