By using seoforum’s services you agree to our Cookies Use and Data Transfer outside the EU.
We and our partners operate globally and use cookies, including for analytics, personalisation, ads and Newsletters.

  • Join the best UK dedicated SEO Forum

    Provide or get advice on everything SEO, ask questions, gain confirmation or just become apart of a friendly, like minded community who love SEO and Online Marketing.


    Join 50,000 members!

Is SEO Still Worth Doing?

floorsandingdublin

floorsandingdublin

New Member
Hi

Few years back i got the first position for "floor sanding dublin" and it was a big change within my business. Up to that point i used to spend 150 euro per day on adwords and from that point on, i had no need for adwords. The click rate was so high that i used to pre-book for 2 months ahead. Now, i have the first position for months with very little organic traffic. I get some, but far from what i used to get.

SEO listings are so down the page that most people cannot be bothered. First, there are 4 adwords listings that take half of the page, then there are the maps, that takes another 25% of the first page, then is "what other people search for" & right at the bottom there is the SEO listed. I just ca`t justify the time i spend doing SEO

Any opinions?
 
BenLocalAdworks

BenLocalAdworks

New Member
Hi there,
I am sorry to hear of your problem there but I wouldn't despair just yet. If you think about it logically the reason Google can make money from advertising on it's own search engine is because the organic results provided are such "good answers". There is an implied quality to the top ranked results and that is because Google has done so much work on improving the algorithm to find the best answers for each search query.
The organic search engine is literally the Goose that lays the golden eggs for Google, they aren't going to kill it off in the long run by drowning out the best websites ( top organic results) but perhaps they have overdone it with paid advertising in your niche and locality, hopefully it will be temporary but you should do more analysis.
First you are talking about clicks, your organic traffic stats is down, you have a theory that people can't be bothered to scan so far down the results page, you could be right or perhaps not... the historical data always strongly suggested that the organic results get up to 90% of clicks, around 60% to the first three results and the clicks to paid adverts was very low say 5-10%, it was believed that people knew that those advert clicks were low because the searcher knew they were only on page 1 because they paid to be there, unlike the top organic results that had implied quality from Googles approval.
It's possible that the stats may completely change due the more screen estate given to adverts but that's not proven and not consistent with the historical data.
I would suggest that you look at this from a human level, consider the persuasiveness of the competitors meta titles and meta descriptions and compare them to your own - you might need to consider tweaking your own meta-data to try to compete but be careful not to spoil pages that are already ranking, consider the fact that when people get an answer that they like then they generally stop looking so you need to be the "early bird", ensure you respond fast, address the customers needs/questions with your copy/ products andservices and work on conversion optimisation and reputation management too.
 
floorsandingdublin

floorsandingdublin

New Member
Thank you for your amazing answer. There are so many thongs to consider. The SEO still brings in work but not the way it used to.

Thank again
 
deepaksh

deepaksh

New Member
The short answer: yes! SEO is more important than ever! It remains one of the most effective digital marketing strategies to drive long-term results
 
J

Jason Harper

New Member
The organic traffic should be the target and SEO is the only way to send this to your web page You need relevant traffic that proves to be profitable for your business,
 
Internal linking plugin

Latest Products

  • [Rivmedia] Lazy Loader XF2
    [Rivmedia] Lazy Loader XF2
    Load images asynchronously on your forum, allowing images to be loaded only when they are in view
    • Rivmedia
    • Updated:
  • [Rivmedia] Guest Redirect & Profile unlink
    [Rivmedia] Guest Redirect & Profile unlink
    Forums which prevent member profile access for guests, redirction and unlinking for profiles
    • Rivmedia
    • Updated:
  • [Rivmedia] Simple Redirects
    [Rivmedia] Simple Redirects
    Simple redirects allows forum admins to make simple 301 or 302 redirects via their admin panel
    • Rivmedia
    • Updated:
  • [Rivmedia] Minimum Message Length
    [Rivmedia] Minimum Message Length
    Eradicate short, pointless posts with a minimum message length and improving content worth on a thre
    • Rivmedia
    • Updated:
Top