By using seoforum’s services you agree to our Cookies Use and Data Transfer outside the EU.
We and our partners operate globally and use cookies, including for analytics, personalisation, ads and Newsletters.

  • Join the best UK dedicated SEO Forum

    Provide or get advice on everything SEO, ask questions, gain confirmation or just become apart of a friendly, like minded community who love SEO and Online Marketing.


    Join 50,000 members!

Question Issue: Replacement of old website that is coded with a new wordpress website. Effect on DA?

Stephan881

Stephan881

New Member
Hi,

I have a doubt regarding the Domain Authority of a website. So the website has been existing for 20 years and a domain authority of 20.
Now, I want to do SEO on that website. The issue: The website has been built by someone coding, so is built on HTML.

My question is the following: When I put Wordpress on that website, in order to have all the necessary flexibility to make changes, improve the website etc, will this affect the DA and PA of the website?

My preoccupation is, that when I install Wordpress, that the DA will diminish. Is there any technical factor that could cause that issue or wont the installation of Wordpress and "replacement" of that website have any affect on the DA and PA whatsoever?

Thanks in advance,
Stephan
 
Community

Community

Administrator
Staff member
Established Memeber
Domain Authority is a metric based on Domain strength, not on any particular page or how the website is constructed.

So no DA will not diminish in regard to how a website is made.

However its totally possible for your rankings to drop if the correct precautions are not considered prior to migration. Such as things as :
  • 301 redirects of old URL's to new.
  • Site speed old vs new
  • Site navigation and internal linking
  • Technical SEO aspects, Canonical, https, server side redirects.
There are many, many things to consider when migrating from one platform to another. Best practice is to do an indepth audit of the current website and structure prior to migrating, ensuring the the new website beats every possible aspect of the old one.

Most of the time when migrating from a custom script to Wordpress, site speed and response times are often the biggest part which many web designers forget.
 
manimaran

manimaran

New Member
Hi,

I have a doubt regarding the Domain Authority of a website. So the website has been existing for 20 years and a domain authority of 20.
Now, I want to do SEO on that website. The issue: The website has been built by someone coding, so is built on HTML.

My question is the following: When I put Wordpress on that website, in order to have all the necessary flexibility to make changes, improve the website etc, will this affect the DA and PA of the website?

My preoccupation is, that when I install Wordpress, that the DA will diminish. Is there any technical factor that could cause that issue or wont the installation of Wordpress and "replacement" of that website have any affect on the DA and PA whatsoever?

Thanks in advance,
Stephan
Improving website by word press installing only lead to increase DA such as you can install plugin for schema help you to achieve one criteria and so on. your old version HTML website not having this types of features
 

Latest Products

  • [Rivmedia] Lazy Loader XF2
    [Rivmedia] Lazy Loader XF2
    Load images asynchronously on your forum, allowing images to be loaded only when they are in view
    • Rivmedia
    • Updated:
  • [Rivmedia] Guest Redirect & Profile unlink
    [Rivmedia] Guest Redirect & Profile unlink
    Forums which prevent member profile access for guests, redirction and unlinking for profiles
    • Rivmedia
    • Updated:
  • [Rivmedia] Simple Redirects
    [Rivmedia] Simple Redirects
    Simple redirects allows forum admins to make simple 301 or 302 redirects via their admin panel
    • Rivmedia
    • Updated:
  • [Rivmedia] Minimum Message Length
    [Rivmedia] Minimum Message Length
    Eradicate short, pointless posts with a minimum message length and improving content worth on a thre
    • Rivmedia
    • Updated:
Top