Question Issue: Replacement of old website that is coded with a new wordpress website. Effect on DA?

[Stephan881]

Hi,

I have a doubt regarding the Domain Authority of a website. So the website has been existing for 20 years and a domain authority of 20.
Now, I want to do SEO on that website. The issue: The website has been built by someone coding, so is built on HTML.

My question is the following: When I put Wordpress on that website, in order to have all the necessary flexibility to make changes, improve the website etc, will this affect the DA and PA of the website?

My preoccupation is, that when I install Wordpress, that the DA will diminish. Is there any technical factor that could cause that issue or wont the installation of Wordpress and "replacement" of that website have any affect on the DA and PA whatsoever?

Thanks in advance,
Stephan

 

[Community]

Domain Authority is a metric based on Domain strength, not on any particular page or how the website is constructed.

So no DA will not diminish in regard to how a website is made.

However its totally possible for your rankings to drop if the correct precautions are not considered prior to migration. Such as things as :

• 301 redirects of old URL's to new.
• Site speed old vs new
• Site navigation and internal linking
• Technical SEO aspects, Canonical, https, server side redirects.

There are many, many things to consider when migrating from one platform to another. Best practice is to do an indepth audit of the current website and structure prior to migrating, ensuring the the new website beats every possible aspect of the old one.

Most of the time when migrating from a custom script to Wordpress, site speed and response times are often the biggest part which many web designers forget.

 

[manimaran]

Hi,

I have a doubt regarding the Domain Authority of a website. So the website has been existing for 20 years and a domain authority of 20.
Now, I want to do SEO on that website. The issue: The website has been built by someone coding, so is built on HTML.

My question is the following: When I put Wordpress on that website, in order to have all the necessary flexibility to make changes, improve the website etc, will this affect the DA and PA of the website?

My preoccupation is, that when I install Wordpress, that the DA will diminish. Is there any technical factor that could cause that issue or wont the installation of Wordpress and "replacement" of that website have any affect on the DA and PA whatsoever?

Thanks in advance,
Stephan

Improving website by word press installing only lead to increase DA such as you can install plugin for schema help you to achieve one criteria and so on. your old version HTML website not having this types of features