Key phrases and information

[oodya]

Hello all,

I am wondering if someone can help please.

I have recently been advised about keyphrases. If I have multiple products that are very similar (for example Christmas posters), how can I differentiate each one (even though many of them are very similar). I would like to rank for 'Christmas Wall Art' and am wondering how to keep the keyphrases different?

I hope this makes sense.

Oodya

 

[Community]

How many products are we talking that are similar ? Could you not target different varients of the phrases such as Christmas Wall Sticker, Christmas Wall Decals etc.

Products should desribe the product in question, so if the wall art is about pink fluffy elephants then the enthisis should really be around that smaller niche target, possibly creating a landing page/category page which is customised with unqiue content so then display all of the products in that category.

It does depend on how many products and how its structured but you should be able to think of a "focus" keyword for each product, then use internal linking and good navigational categories and landing pages to aid the growth of each product, cross sells and upsells.

 

[Paro]

Basically, key phrases are short, simple descriptors that people type into search engines (like Google, Bing, Yahoo!, MSN, etc.) in order to find information or answer a question about a specific interest or need. ... The thing about key phrases is that users create them to fit their search query ...