There are lots of different ways to get leads and which one is best for you will depend on what industry you're in, who your target audience is, and what you want to achieve. Here are a few tried and tested techniques that can help:
1. Content marketing – make stuff that's valuable, informative, or entertaining that your target market will appreciate and post on your website and other places online.
2.
SEO – make sure your website and content are optimized for search engines so people looking for relevant words will find you.
3. Social media marketing – use social media to interact with the people you want to target, share your content, and build relationships.
4. Email marketing – get people signed up to your email list who are interested in your products and services and send them emails with interesting stuff and deals to get them to become customers.
5. Networking – go to industry events, join communities, and connect with other pros in the same industry.
6. PPC advertising – use platforms like Google Ads to create ads that appear in search results and other sites to get a bigger reach.
7. Referral marketing – get your existing customers to refer their friends and family to you and offer discounts or rewards to get them to bring more people.