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Local SEO Keyword Placement Question

L

LexBur151

New Member
Hello all. I'm working on writing a website for a client from scratch, and I was hoping that the brain boxes on this forum could help me with a keyword conundrum.

The structure of the site is as follows:
- services (category page)
- boiler installations (collection)
-underfloor heating (collection)
-unvented hot water systems (collection)

The client wants a local SEO keyword strategy. So I'm implementing location keywords in the H2 and H3 titles like 'boiler installations Birmingham', and then using general keywords in the body of the text.

When it comes to the services page and the landing page, I want to outline the 'boiler installation', 'underfloor heating', and 'unvented hot water systems' services, without using the same keywords and detracting from the authority of the collection page. My first thought was to keep the higher volume keywords, such as 'boiler installation Birmingham', for the actual collection page, and use the lower volume keywords like 'combi boiler installation Birmingham' for the services page. But then the nature of these keywords means that the frequencies are quite low... does this sound like a good idea? How would you approach this problem?

Thank you in advance for your help!


KeywordVolumeKDFrequency
boiler installation Birmingham
210​
51.88​
new boiler installation Birmingham
40​
NA
combi boiler installation Birmingham
10​
NA
 
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