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Local seo question

C

calog

New Member
I run a local service company serving customers from my premises, also making home visits, and my website is showing in google search in local maps. I have been in the area for 2 years.

I want to add nearby surrounding areas to my website for results to appear when people search in their area, for home visits only.

My question is about the way I should, or the best way to go about doing this through my website. Should i add the additional area names to home page? or should I create individual webpages for them?

I should say that at my previous location, I tried the individual page method; the pages appeared in google search results on first page, then disappeared shortly afterwards - I may have added too many pages or fallen foul of something which I was unaware of.

I would be grateful for any advice around this method as well as any pitfalls to watch out for.

thanks in advance.
 
WebWhip

WebWhip

New Member
Established Memeber
Considering your previous experience, I suggest incorporating the nearby areas organically into your existing home page content to avoid potential penalties.

Create dedicated sections for each area with relevant keywords. Ensure consistent NAP (Name, Address, Phone Number) across the site. Emphasize user-friendly, informative content while adhering to SEO best practices.

Regularly monitor Google's algorithm updates, avoiding over-optimization and low-quality content. Focus on building high-quality backlinks and encouraging positive customer reviews. Maintaining a balance between website optimization and user experience is crucial.

Cheers!
 
John_Collinson

John_Collinson

Member
Established Memeber
Create a single, dedicated "Service Areas" page rather than individual location pages. Include:
  • A list of all areas you serve
  • Clear description of your service radius
  • Embedded Google Map showing your coverage
  • Natural mentions of locations within content
On your homepage, add a brief section mentioning your primary service areas, with a link to the detailed Service Areas page. This approach helps avoid potential Google penalties for duplicate/thin content that can occur with multiple location pages.
Focus on:
  • Creating high-quality, unique content
  • Maintaining consistent NAP (Name, Address, Phone) information
  • Using schema markup for local business
  • Building genuine reviews and citations in local directories

Consider creating location-specific content only for areas where you have significant business presence or unique services.
Good luck!
 
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