Local SEO?

[macB]

Hi,

I run a small tourist information website, lets say I have a blog page "Things to do in the South East". Should I be adding the country as in
"Things to do in the South East England"? Otherwise how does Google know these results relate to England (as oppose to Wales, Scotland etc)?

But by doing this am I reducing my potential serp rankings as I now have a more specific set of keywords (i.e. I've added the country)?

I'm confused so any help would be appreciated.

Mac

 

[Community]

You should be making as clear as possible to the intended target and their potential search phrases, are people going to be searching for "things to do in the south east of england".............probably not many.

They are more likely to be searching in a much narrower range, such as a county, town etc

So if you have your primary title as "Things to do in the South East of England" , be sure to have your headings through out the page mentioning counties and towns that your attractions reside in. Such as "Adventure pages in Reading".

The Title, combined with the content and headings all give you the relation to the area you are targetting, for both visitors and Search engines.

 

[macB]

Thank you, I'm actually already doing what you suggest above, the blog page does include links to counties and towns, so this gives "location" context to the heading (without stating the country).

I suppose my question was aimed more generally at how Google use your location for search results. If you search for "things to do near me", how does it translate the keywords for searching? Does it literally get your location and change the keyword search i.e.

"things to do near me" becomes "things to do near London"?

 

[sofacleaningdublin]

Hi

Create another option in your blog area called "areas". Write a 300 words article about all important villages, small cities, lakes, rivers, things to see in your area. Most people will search for South East England but many people will be more interested in small villages. You do not need to write very complicated articles.

Village X

Has a shop
The river is great for trout
X was born here
The restaurant x sells great stew
Great nature walk
etc

It will attract a lot of traffic to your website and links with those pages will be shared.

 

[macB]

Thanks, that's something I'm struggling with at the moment, I'm good at the website development bit but rubbish at creative writing.

Thanks

 

[archanaluthra]

you have to add your country or state in title , description and keywords.

 

[Nati]

Hi,

I run a small tourist information website, lets say I have a blog page "Things to do in the South East". Should I be adding the country as in
"Things to do in the South East England"? Otherwise how does Google know these results relate to England (as oppose to Wales, Scotland etc)?

But by doing this am I reducing my potential serp rankings as I now have a more specific set of keywords (i.e. I've added the country)?

I'm confused so any help would be appreciated.

Mac

You should create account on Google My Business. It feeds information to a variety of places, including the local pack and Google Maps search results, but the most familiar appearance will likely be when it’s in the top right (or top on mobile) of a branded search for your business. Then I recommend you to familiarizing yourself with the three core elements of local search ranking:

1. Proximity: How close is your business to the searcher?
2. Relevance: How relevant to the search query are your products and services?
3. Prominence: What do other consumers say about your products and services?

 

[mayaank]

Local SEO refers to the process of develop your online presence appeal to more business from significant local searches. These searches take place on Google and other search engines. Local search engine optimization requires a strategic and targeted reached that is distinct from general SEO. We created this overall guide to help local SEO experienced gain a better understanding of today’s local search landscape.

 

[nmttechnologies]

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.

 

[bracknelson]

Local SEO is a type of search engine optimization (SEO) that makes your company more prominent in Google's local search results.

Local SEO can assist any company that has a physical location or serves a specific geographic area. Local SEO can help you expand your business if you search Google for any essential keywords linked to your business and a map with three listings shown underneath it (also known as a map pack).

 

[zain ch]

Hey,
If you are running a travel and tourism blog then I can help you with local SEO, GBM SEO, and Local SEO Schema markup.

I have experience in holiday and tourism local SEO UK based.

 

[jasonroy]

One of the best ways to improve your local SEO is by creating a Google My Business listing. This will help you to appear in Google Maps and Local Search results, and it will also give you the opportunity to add important information about your business such as hours of operation, contact info, and photos. If you have any questions about Local SEO Services then you can be asked.

 

[Devgency]

Local SEO is the practice of optimizing a website in order to increase traffic, leads and brand awareness from local search. Common tasks associated with local SEO include finding local keywords, optimizing a business's Google My Business profile, and building “NAP” citations.