To improve your ranking on Search Engine Result Pages(SERPs) we need a strategy which could be of less competence. To achieve this path long-tail keywords prove to be very handy. Long-tail keywords are longer keywords or we can say these are more specific keyword phrases that a visitor is more likely to use when he or she is very close to buying a certain product or we can say that the visitor is the target audience for the particular search result or a product. Searches using long-tail keywords are more likely to convert visitors to customers thus increasing your conversion rate. Even though the above content is sufficient in itself to tell the importance of long-tail keywords. But still to make it more clear we can boil the concept to the following points: 1. The biggest advantage of using Long-Tail keywords they have very low competition 2. Since they of very low competitive nature they will have very low cost thus decreasing your Cost per Click 3. Long-Tail keywords provide a relative meaning to your content. 4.Users using voice search tend to use more of the Long-Tail keywords phrase. 5. While you are Long-Tail keywords you also tend to include the short-tail keywords.
Thus, we can see how these Long-Tail keywords prove to be advantageous for increasing the Conversion Rates and decreasing your Cost Per Click.