Metric for Effective Social Media Marketing

[vida_llevares]

Hi.

For those who are actively involved in social media marketing, what metric do you use as basis for the effectiveness of your social network marketing?

 

[Nymph]

By "metric", I assume you're talking about statistics, in which case I would measure the success of my social media marketing by, well, it depends on what platform I'm aiming for. On Facebook, I measure the effectiveness based on how many discussions I've sparked on my website page, how much traffic streamed in as a result of my latest article, and at the end, how much money was made. On Twitter, I base it on the number of retweets, and on Pinterest, the number of pins.

I don't use any specific tools other than the analytics suites on my site, there really is no need for anything more in my opinion.

 

[BruceBanner]

Traffic and income are the two bottom lines for me. Success and failure for any marketing campaign is measured by the increase in traffic & income -- the higher the better, of course. . Anything over 10% is a win in my opinion.

 

[Viktori]

I would look at the time spent against profits gained. If I see that I am doing well in relation to how much time I spend on social media marketing, then I'd say it's worth it. Afterwards, making it more efficient in a way that I can spend less time to get more income, but that part is easier said than done.