Multiple Keywords - Strategy

[Andrewgray123]

Hi all,
I own a company what specialises in personalised Lego frames.
When I write content for this, I try to ensure that my descriptions have Lego frame in, the titles do etc... This is easy because that's essentially what the product is...

Now this isn't my main focus, as each product varies, I'll have a personalised Star Wars frame.
A personalised Lego gift for him etc.
Now these are all fine and well and do get found, but not as well as I would like...

What is the best strategy to rank for multiple keywords of a similar thing..

Personalised Lego frame
Personalised Lego minifigure frame
Personalised minifigure frame
Lego minifigure frame
Lego frame
Lego picture frame
Lego photo frame....
Do I try and write one huge content page and drop in text based on these? Or do I have seo pages around the site targeting some of these? Or do I have some of these keywords as a target in my products?
Really struggling with strategy on this. As I do have a variation of about 20 keywords, all meaning the same.with similar difficulties and volume of searches!

 

[Community]

Personally Id have each product extremely focused on that specific phrase and target each phrase with individual product pages, whilst ensuring that cannibalization of keywords is avoided where possible using effective navigational, categorisation and page structures.

There is still nothing wrong with blogging about these products but target different types of phrases when doing so, which is where your content strategy would really come into play.

How you would go about this would come down to your site, how its structured, how many products you have or may have going forward. As with most things SEO, there isnt really a blanket coverage, everyhting is a site by site basis.

 

[Andrewgray123]

Thanks for your help with this.
Ive found the best way to tackle is a site map using my main primary keyword for the whole site as a nice big anchor page filled with products relating, it can then spin off into some of these products which will have some of the other keywords which can then in turn link back to that page. Hoping that the content on the page is reinforced by the products!
Ive got a lost of 30 main keywords I want to be using around my site. Then using others which are more so product specific.