My blog beating my web site

[JWJ]

Hi all,
I've been doing a lot of searching to try and figure out why my blog pages always show up higher in the search results than my web pages do. Regrettably I can't find the answer though I suspect it's because I'm not asking the right question. As an example, I have a web page about how I drew a Lifeboat (called WIP of Lifeboat drawing) and I also wrote about the drawing in my blog (called "Flamborough Lifeboat 1971"). The content is completely different so I doubt 'duplication' can be the issue, however, the blog article consistently shows up much higher in the results, which is not what I want. The structure of my web site takes visitors from a top menu bar to a page called "WIP" (shows as Demo's in the menu) from which half-a-dozen "WIP's" can be selected, so the web page is 3 layers down ..... can this be a factor?

It is normal practice for me to put up a brief blog article about a subject, with a more detailed web page version on my site, but every blog article beats my web site every time. I'd be really pleased to get any advice or suggestions as to how I can avoid this issue.

Thanks

 

[Community]

You need to differentiate user intent and make it clear the service/product pages you want to show up are your primary targets.

I assume when you are making these blog posts/WIP's you are linking to the main product page from those ? I would also make an effort not to cross over potential target phrases, blog posts should be more descriptive while product/service pages should strongly resemble user intent to purchase so the phrases used should also represent that.

Linking from the blog post to related product/service pages will eventually help google understand that one page is more powerful than the other.

Just remember that user intent based phrasing and what google perceives as user intent can be cloudy at times, so its got to be super clear.

It's also worth making sure your product/service pages get some love, link building etc as your blog posts have much more likihood of being naturally linked to and shared across social platforms, potetially making them more powerful, again a good reason to make sure there is appropriate call to actions and internal linking to your product or service page.