Old domain (example.com) to (somethingelse.com)

[Todd Smith]

Hi there

I want to redirect our old domain (example.com) to (somethingelse.com). They are both hosted separately.

The old domain has a domain authority of 20 and never ranked well. We can't be sure Google simply doesn't like the old domain. I'll explore the links again to check.

Another question is: do we even want to pass the old authority to the new website?

Thanks
Todd

 

[Community]

Hi Todd,

If the domain has authority and backlinks which are desierable and highly related to your new site, then they could indeed have benefit.

That said the quality of the backlinks and the anchor text saturation ( branded/money ) will have a big say as to whether its worth while. A Domain authority of 20 is likely to be fairly low key backlinks, most likely from business citations or of sorts.

 

[Todd Smith]

It seems logical that we should start afresh and change any ''good' backlinks with the webmasters where we can.

Thank you so much for your feedback.