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One web page not showing for specific key phrase



New Member
Hey people.

I have a weird issue which I hope you could help me out.

So one of my pages is not showing for a specific key phrase, especially for UK users/IPs on google. It may not appear in SERP for a week but one day it appears and stays at the top, on 1st result for maybe 12 to 24 hours and huge amount of traffic flows into my website.

The website Core Web Vitals is perfect both for Mobile and Desktop.
The content including that specific page is super optimized and high quality to the bits, I used YOAST and Semrush and it has very high score.
The key phrase difficulty is very easy actually
The website has been online since 2016
I have another website, wrote an article for the same subject, used the same tactics and it was indexed after 6 hours on page 4 on SERP and now stabilized on page 2.

My question is, why does my URL disappears for a few days and then emerges for a few hours, at 1st line of SERP and then disappears.

All other pages are doing fine for other key words and phrases.

The funniest thing for me is that I have analyzed all my competitors:

-Their SEO score on the page for the key phrase is terrible.
-Their Core Web score is trash

And yet they have no issues and always stay there without vanishing.


New Member
If a specific web page is not showing up for a particular key phrase in search engine results, there could be several reasons for this issue. Here are a few possible explanations:
  1. Lack of optimization: The web page may not be optimized properly for the specific key phrase. Ensure that the key phrase is included in the page's title tag, meta description, headings, and within the content itself. However, avoid keyword stuffing, as search engines may penalize websites for over-optimization.
  2. Low-quality or thin content: If the content on the web page is not comprehensive, valuable, or relevant to the key phrase, search engines may not rank it highly. Improve the quality and depth of the content to increase its chances of ranking.
  3. Competitor dominance: It's possible that other web pages, particularly those from more authoritative or well-established websites, are outranking your page for the key phrase. Analyze the competition and assess their strategies to understand how you can improve your own page's relevancy and authority.
  4. Indexing issues: Check if the web page has been properly indexed by search engines. Ensure that it is not blocked by robots.txt or has a "noindex" tag that prevents search engines from crawling and indexing it.
  5. Lack of backlinks or internal linking: Backlinks from reputable websites and internal links from within your own website can significantly influence search engine rankings. If the web page in question has few or no backlinks, or lacks internal links from other relevant pages on your website, it may be more challenging to rank for the key phrase.
  6. Recent changes or updates: If you recently made changes to the web page or your website's structure, it may take some time for search engines to crawl and re-evaluate it. Be patient and monitor the page's performance over time.
To improve the visibility of the web page for the specific key phrase, consider optimizing the content, acquiring relevant backlinks, and ensuring proper indexing. Additionally, regularly monitoring and adjusting your SEO strategy based on analytics and search engine algorithm updates can help improve your rankings.

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