Here's what I've been told so far:
- Send them out on Tuesday, Wednesday, and Thursday. Use Mondays and Fridays as last resorts and NEVER distribute on weekends.
- Between 3am and 6am EST is prime time to release because it's before the news outlets have their morning deadlines to hit.
- Always put a link in the first summary sentence because this is sometimes all that will get read.
- Don't forget to add social media links where relevant.