I've been writing for and promoting my blog for a while now, and I've been meaning to "take the next step" for a while now, by which I mean I would like my articles and other decisions to be more deliberate in terms of making my blog a lot more searchable. I thought a good place to start would be to finally take notice of using keywords instead of just writing as I pleased. Would you recommend this? If so, what would be the best first few steps to build towards this goal? What would you say a good balance is for an average 500 word article, and what would be the best way to go about it and what are the things I should avoid? I know there is such a term as keyword stuffing and I would like to know how something like that would affect my site's overall rank and profitability as well and how best to avoid it.