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Rankings dropped significantly

N

NikkiPR

New Member
Hey everyone

Just after a bit of advice/reassurance. We were number 10 for our main keyword for ages then over the last two weeks we've implemented all the technical and onpage suggestions by SEMrush and Console and also added the proper H1 tags. Previously, we didn't realise our designer had set the logo as the H1 so each page now has the correct H1- H6 headings.

Since that though, our homepage where we rank for our main keyword has dropped 15 places and keeps dropping daily so it's very worrying especially when we implemented positive best practive SEO improvements.

So my question is this normal after making such changes and will it go back up?

Thanks
 
S

Sally_F

New Member
Hi NikkiPR,

Strange one this. What a shame that when we do what we're told to do - it has a negative result.

The only thing I can suggest really is to ensure the relevance of the page. Although having proper heading structures is good practice, you need to be confident your page actually meets the search intent correctly.

Search the keywords your targeting, and have a really good luck at the competition. What's the common theme among those ranking higher than you? There might be something obvious you haven't spotted yet.

Depending on your sector, you might need to try a few different things.

Hope your rankings come back!
 

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