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Rich snippet basic questions

Mr Lucky

Mr Lucky

New Member
I am using rankmathSEO on my Wordpress pages and am using their schema.org Rich Snippet feature

I have two questions:

1) If a page is basically an article, but contains a video - it seems I can either select Article or Video as the type. Is this purely arbitrary, ie my choice or is there some way to decided what is best?

2) Obviously I don't expect to Google to automatically show the rich snippet, but as many pages are ranking top for search terms I would expect to see at least some, but I am not seeing any rich snippets at all in my search results. The Google structured data tester is showing no errors or warnings for specific pages I'm testing (ie those that rank top or very well) so is there something else I can do to get the rich snippets to shows in the search results?

Thanks
 
Community

Community

Administrator
Staff member
1. I would research the phrases which you are targetting and see what snippets are already being used and if a certain snippet may give you a bit more coverage. This is why i tend to implement JSON-LD on a per page basis via a custom field as it gives scope to include both article and video schema on the same page.

2. When you say Rich snippets, in what respect are you referring to ? Do you mean the featured snippets showing informational snippets from your pages ? Or things such as the review stars showing in SERPS ?
 
Mr Lucky

Mr Lucky

New Member
I'm a bit new at this so not really sure, I have to confess my ignorance.

What I want are for the pages displayed as eye-catching as possible. I have some pages that do exceptionally well in SERPs, and yet just show (at the top) as normal listings.

I have no idea what or how JSON-LD is, and have only just started looking into this, but these pages are just articles (no review stars) so I would just want them to be in a box with an image and the excerpt I have chosen.

Rank math gives you the option for "Type" = Article, Headline and excerpt. Their support have told me there can only be one type, either Article or Video.

The excerpt seems to just be whatever you have defined in Wordpress excerpt filed (as opposed to the meta description)

EDIT: I've just found that it seems totally random, sometimes a page shows with a box round it and an image, then a few min utes later just as a normal listing.

Is this to be expected?
 
Mr Lucky

Mr Lucky

New Member
For example this search shows my page nicely with a box and image:

learn saxophone altissimo

102



But this search (also no 1 top of SERPs, doesn't have the eye-catching box or image

saxophone transposition chart download

103



I'm aware I'm drifting away from my original questions now, but that's because I'm just discovering that some results are showing as rich snippets and I thought they weren't, maybe the rank math SEO plugin is just kicking in.
 
Community

Community

Administrator
Staff member
EDIT: I've just found that it seems totally random, sometimes a page shows with a box round it and an image, then a few min utes later just as a normal listing.

Is this to be expected?
Yes totally expected in most cases, this can fluctuate between different phrase searches, different locations, different searches in the same region. Especially with featured snippets as you've seen in your screenshots.
 

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