Well, Nice question. From my point of view, Search Engine Optimization & Social Media Optimization are the most important concerns for webmasters and digital marketing bloggers.
Social Media Optimization has become popular in the past few years. When compared with Search Engine Optimization, Social media traffic is less steady. Those who use social media effectively can constantly drive traffic to websites with new content.
In SEO, Quality content is most important in order to rank well. And in SMO, Quality content is important in order to hold the readers’ attention.
SEO and SMO can both be great for generating leads. It depends on the type of business, target audience, and objectives, though. SEO is usually more helpful for this since it brings in people who are already looking for something specific. If you optimize your website for the right keywords, you can attract people who are interested in your products or services and they're more likely to convert. SMO can be great too if your audience is active on social media. You can create content that connects with potential customers and build relationships with them. That way you can attract followers who are more likely to become leads. In the end, it's best to use a mix of both SEO and SMO to get the best results.
SEO traffic and SMO traffic are two distinct types of website traffic. SEO traffic is generated through search engine optimization efforts, such as optimizing website content and building backlinks. SMO traffic, on the other hand, is generated through social media optimization efforts, such as creating and sharing engaging social media posts. While both types of traffic can be valuable for a website, SEO traffic tends to have a higher conversion rate and a longer lifespan, while SMO traffic can provide more immediate results and brand visibility. Ultimately, a balanced approach that combines both SEO and SMO strategies is ideal for driving targeted traffic to a website.