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I notice that everybody always says that SEO is extremely important, but then neglects the content. Is it possible to do that well?
SEO can succeed without having a good quality content on the site. But any ranking it gets will be short-lived. More than anything else, it is the visitors that matters. When the visitors find that your site has little or useless content on the site, the site, and all the SEO you've performed, will fail.