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Question Should I include the word ‘in’



New Member
Hi. I am a novice to say the least. I have a question - for search purpose does it matter if I include the word ‘in’?

For instance
- Commercial Flooring in Hampshire
- Commercial Flooring Hampshire

Which one would get the best results?

Thank you kindly for your time


Staff member
Established Memeber
Hi Brad,

It doesnt really matter in context, sometimes however there is a need to limit the characters being used, for example in your meta title, you may need to keep character limits to fit all context in.

For example : Commercial Flooring in Hampshire - Flooring & Carpeting Specialists

If you phrased the second part of that title differently you may need to remove the "in" to gain a few extra characters.

Looking at the searches for that term, it seems many of your competitors use "in" as their titles too which is always worth considering.

But ultimately, Google is fairly clever and it won't matter enough to worry about.

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