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Site Favicon Not Showing In Google Adwords Ads

R

RodneyUK

New Member
Not sure if this is the place to discuss this but my site favicon doesn't show on my PPC ads.
The favicon does show on organic serps yet on PPC its just the generic blue globe.

Unfortunately my concern is this is is affecting my ad CTR and it would be more appealing if it were to show, like it does for my competitors.

Which factors can influence whether Google Ads shows or does not show a site icon on an ad?
 
lovespecialist6

lovespecialist6

New Member
The favicon URL must be stable (don't change the URL frequently). Google won't show any favicon that it deems inappropriate, including pornography or hate symbols (for example, swastikas).
 
I

isabelletbuckley94

New Member
From what I've seen, a few factors that can influence whether Google Ads displays a site icon or not include the format and size of the favicon, browser compatibility, and how it's implemented in the code.
 

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