Social Media New Update | Twitter Rolls Out Option to Hide Tweet Replies to All Users | Ameya eMarketing

[sailajaameya]

As explained by Twitter:
"Currently, repliers can shift the topic or tone of a discussion and derail what you and your audience want to talk about. To give you more control over the conversations you start, we tested the option for you to hide replies to your Tweets. We learned that the feature is a useful new way to manage your conversations."
Indeed, in testing - which began back in June among Canadian Twitter users, Twitter learned that:

• People mostly hide replies they think are irrelevant, off-topic, or annoying.
• The option is a new way to shut out noise; 85% of the people who hide replies are not using block or mute.
• People were curious to see how public figures like those in politics and journalism would use this update. So far, they aren't hiding replies very often.
• In Canada, 27% of people who had their Tweets hidden said they would reconsider how they interact with others in the future. Also, they thought it was a helpful way to manage what they saw, similar to muted keywords.
• We learned that you may want to take further action after you hide a reply, so now we’ll check to see if you want to also block the replier.
• Some people mentioned that they didn’t want to hide replies due to fear of retaliation as the icon remains visible. We’ll continue to get feedback on this.
• These are early findings and we look forward to continued learning as the feature is used by more people.

Those are some interesting insights into the actual findings from a test of this type, again showcasing Twitter's transparency in such changes. Now if we could only get a similar rundown from Instagram on its hidden like counts tests.

Thanks,
Sailaja