Google is now so successful that it seems almost unfathomable that another company in its industry could beat it. I remember a time when Google was not yet as popular and Yahoo was still relatively equal to it in terms of popularity and efficiency. Nowadays, however, it seems like it is already impossible and Google is already too well structured and too far ahead that it seems so unlikely that Yahoo or Bing could ever catch up. Do you think if Yahoo or Bing fixed their structures and provided a lot better searches, that they could ever catch up or even surpass Google? Why or why not?