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Question The importance of social media management tools



First, let's highlight what social media management tools are so important for those who use social media for promotion, as well as the features and results of most of us.

The main thing to look for in a social media management tool is if it makes you more productive and efficient.

Do you have less time to manage all your social accounts? Are you creating good social media campaigns and generally using the tool to get better results? Is it simplifying the process of managing multiple accounts?

With these goals in mind, you'll want to check out the following features in the Social Media Management Dashboard:

Multiple accounts: Can you manage multiple social media accounts across all major platforms?​
Team collaboration features: Can multiple team members work on the same account? Can you hire team members?​
Analytics: Do you get detailed analytics reports on your social media activity?​
Monitoring: Can you monitor keywords, other accounts, hashtags, etc.?​
Schedule: Can you schedule a post when you cannot go online?​
The infographic also looks at some interesting criteria for each tool rating:​

  • Overall user satisfaction
  • Product Directions: Are the tools keeping up with the latest trends and changes on social media?
  • Learning is easy
  • Customer support
  • Usability: Does it improve your productivity?
  • Ability to meet business needs
Now, let’s take a look at each of the individual tools to see how they fare against each other.
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