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Question Too Risky to Change Title

GrapeSoda

GrapeSoda

New Member
Likes
0
#1
My website sells furniture but the homepage has bedroom furniture in the meta title. It ranks 2nd place for bedroom furniture but not for the more generic term.

If I remove the bedroom out of the meta title (mainly because that's not all we do) I fear this will reduce the rankings of the bedroom furniture and not lift the rankings of the more generic term enough to counteract.

Is it too risky to change the title?
 
Community

Community

Administrator
Staff member
Likes
18
#2
It's hard to give an accurate assessment without seeing the current Title and the structure of your home page/navigation.

However it's probably not advisable to change a core phrase that you still want to rank for without a proper strategy, does the domain have a decent backlink profile ? are you relying to heavly on homepage ranking when it should maybe be inner pages pulling specific phrases ?
 
C

Cognito1

New Member
Likes
0
#3
I think you need to take the hit in the short term. Home page should be for generic furniture terms. Then work on optimising a page specifically for bedroom furniture (with associated highly relevant terms). The specific bedroom furniture page will be a better landing page for the user anyway, which will hopefully lead to higher conversion (which after all is the name of the e-commerce game :))

Of course, it will be hard to rank for generic 'furniture' anyway. Competition will be high and as well as on-site SEO (title tag, keywords on page, site structure, internal links etc),you would need a good backlink profile to rank.
 
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