Tools for website promotion

[JonesJonell]

Hi. I manage a e-commerce site and want to expand our Search Engine Optimisation strategy, but I'm not sure what advanced tools we really need.

 

[thetechload]

To diversify your SEO work, it is useful to use a set of advanced tools that address various aspects of SEO. The first tool to use is Google Search Console to track site performance and diagnose SEO problems, the second one is Google Analytics to study users’ behavior. For competitive research, keyword research, backlink analysis, there is no better tool than Ahrefs or SEMrush which not only shows you new opportunities but also helps you in building a strong off page SEO. As for the technical SEO audit, one should use Screaming Frog – it helps to find out broken links, duplicate content, and more essential for e-commerce sites with many pages, site architecture. For content optimization, there is SurferSEO or Jasper, which are data-based tools to help with your keyword use and content quality. Combined, these tools will provide you with all-round solutions to both technical and content SEO.

 

[kenworth]

Hi. I manage a e-commerce site and want to expand our Search Engine Optimisation strategy, but I'm not sure what advanced tools we really need.

You should only really need Semrush or Ahrefs to do SEO. I wouldn't buy any of the automatic backlink generator tools, they are too risky.

 

[John_Collinson]

I would recommend that you check the SERP first.
There are some advanced solutions that don't cost much.

 

[kim23]

Hi! To expand your SEO strategy, consider tools like SEMrush, Ahrefs, or Moz for keyword research, backlink analysis, and competitor insights. Google Search Console and Google Analytics are essential for tracking performance. For on-page SEO, tools like Screaming Frog and Surfer SEO can help optimize content.