Traffic Hacks for Marketing Professionals

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Marketing professionals can always benefit from some education, especially when it comes to growing their audience and customer base. In this article, we’ll cover traffic hacks that you can use in order to increase your website traffic and the growth of your business as a whole. After all, marketing is about getting more customers and bringing in revenue, so we’re going to focus on how you can do this better. We’ll include both content marketing and advertising hacks, because they can be used together or separately depending on your goals and budget.

Join relevant communities

Joining online communities can provide an easy way to find relevant companies and people. If you sell software, search Google+ and Twitter for software marketing or software sales communities. On LinkedIn, join groups focused on B2B software companies. Join Quora. Ask everyone you know: Your friends, family, colleagues—anyone who works in a relevant industry—might know of people who could use your service.

Follow top influencers in your field

Keeping an eye on influencers in your field will help you understand how to market yourself more effectively. Not only that, but you can learn from them as well. Go online and follow a few key people in your field—check out their sites, and see what they’re doing on social media. For example, if one person is having success with Instagram, maybe you should try it too!

Create unique content tailored to your target audience

Leverage online traffic to help reach your target audience. Research shows that 42% of online traffic comes from search engines and social media platforms, while 38% comes from direct or organic website referrals. Creating unique content tailored to your target audience will help you reach them online.

Reach out to people directly

Unfortunately, SEO and social media are no longer enough to bring in qualified leads. At some point, you’ll need to reach out to people directly using email, direct mail or telemarketing. The best marketing professionals understand that these channels are still effective and use them when appropriate.

Use easy and trusted sharing options

The average internet user has two dozen social media profiles, which means you’re missing out on a huge opportunity to reach potential customers if your website isn’t easy to share. Adding a share button to your site is an easy way to increase traffic from external sources like Facebook and Twitter. You can also make it easier for users by including internal sharing options on key pages.

Look into ads (manual boosting can be very effective as well!)

When promoting content, you should look into using ads to boost your reach. LinkedIn Ads and Facebook Ads are both great places to start. These platforms will offer a variety of options, from boosting posts organically, to running an ad campaign – it all depends on what you want to do. If there is one thing that I would recommend starting with however, it’s creating engaging content around a certain niche or audience. What does that mean?

Run retargeting campaigns

No matter what you’re selling, chances are you can use retargeting to sell more of it. Retargeting—aka remarketing—lets you show ads to people who have visited your website in the past, even if they left without buying anything. And it’s simple: You set up a campaign on one of dozens of retargeting platforms, like Facebook and AdRoll. Then you run an ad that collects email addresses and phone numbers from potential customers.

See what works best for you

While you might be able to develop your own marketing strategy from scratch, chances are there’s a successful firm in your field that has come up with something that works well. With tools like Google AdWords and Yahoo! adCenter, it’s simple to determine which kinds of keywords attract what kind of traffic. Use that data to your advantage: copy what other companies have done. More often than not, you’ll find their tactics will work better than yours would.