Like the other users here have said, it depends on your goals or what you have planned for the website. If you are trying to brand a name, make sure to have your website's name as well as a few key words if you want. Please, please, please don't rely on the "latest trends" unless it is something that is proven to work such as top lists. You want to have eye catching, not trendy, and there are so many ways to go about doing that. The thing about eye catching is that it will appeal to whomever is interested instead of a specific demographic, which is vital if you are looking to make an income from Adsense or promoting affiliate products or whatnot. Too many businesses start out making the mistake of focusing on one specific category when most of their content could very well apply to virtually anybody with the right circumstances.